Among the many emails in my inbox, I received this one yesterday from Piazza Hyundai in West Chester, PA. I lease a car from them.

buy hyundai at piazza on line

Now, there is nothing wrong with this email from Piazza Hyundai. It is brief and to the point. It's telling me their sales dept. is open, I can by a car on line, make an appointment and they they offer free home delivery and curbside pickup. The content is fine. 

However there was no graphic, there was no visual, other than the Hyundai logo and I got to wondering how they could get their message across in a way that inspires people to take action.

That led to the inspiration of this video.

I sent the video demo to them via email and on their fb messenger page. Let's see if they like it.

Piazza Hyundai On Line Sales

During this crazy Corona Virus/Covid-19 time, we have to do things differently now. We have to wear masks and we have to social distance. We have to avoid large gatherings and so on. 

If you are in the auto sales business, you have to sell differently and if you are a buyer, you have to buy differently.  (At least until this nasty virus has a vaccine, cure or what have you.)

As a consumer, you have to be open to buying your car online. However, why should that be so hard? We buy just about everything else on line today. It's just something we need to get used ?to, and what's wrong with that?

Piazza Hyundai like many if not all other dealers have to adjust to selling on line. The consumer needs to feel comfortable and at least inclined to look into buying online. This text video is a light conversation that does just that - hopefully!

Keep in mind, this is a demo video. Any discounts, terms etc.mentioned in the video are between you and Piazza Hyundai. Eligibility and qualifications are set by them. Although discounts and payment terms are mentioned here, they are not a guarantee of eligibility.

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